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Mrs South Africa 2009 parades in ostrich

4 August 2009

“I told the designer, Deon Oelofse, that this golden yellow ostrich leather and feather dress was a winner, and that’s exactly what happened.” So says Mrs Joani Johnson (28) who was crowned as the new Mrs South Africa on Friday evening in Midrand.

“For me as a married woman it is important to look after myself and to be sexy. This beautiful bright and stylish ostrich dress does precisely this.”

Joani works for the local newspaper in Mossel Bay and will compete in the official Mrs World competition in November. “I want to win for my country. There has never been a South African Mrs World.”

She emphasised her Southern Cape roots with her choice of dress for the crowning ceremony. “Deon is my favourite designer and the yellow ostrich dress was designed and made exclusively.”

The dress that Joani wore for the Mrs South Africa gala function was one of five unique new dresses designed by Deon at the request of the South African Ostrich Business Chamber (SAOBC).

The leather and feathers come from Klein Karoo International (KKI) in Oudtshoorn. This dress also formed part of the SAOBC fashion shows in Portugal and Spain this year.

“The dress was designed for illustrious occasions and fits Joani like a glove,” says Deon.

“I finished off this ostrich outfit with a corset-style top studded with Swarovski crystals. The skirt consists of six layers, sloping outward, and here I used 24 metres of rouge ostrich feathers.”

For the top only the crown or quill marks of the ostrich leather was used. I first made the dress and then applied the bright yellow pastel colouring.

The rouge was also nuanced from pastel yellow to bright yellow. A lively number that you cannot overlook,” says the designer proudly.

Deon has been in the industry for 26 years. “Ostrich feathers have always been a favourite of mine. I have been associated with it since 2005. These days the Klein Karoo ostrich leather is so supple that one can do virtually anything with it. From a sexy number in red or yellow to a stylish pair of trousers or shiny jacket,” he says.

He pointed out that he likes to combine ostrich leather with silk chiffon and Swarovski crystals or other precious stones. It can be very modern and stylish.”

For Joani there lies a busy time ahead. In addition to her obligations as journalist and owner of a local modelling school, she has many other engagements and must also do charity work.

Her husband, Arthur, is her greatest supporter. “With his assistance I want to make a difference in the community and empower women during my term as Mrs South Africa,” says Joani.

Source: KLEIN KAROO International (KKI)

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