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Gavan Rajah at Paris Fashion Week

26 June 2006

Gavin Rajah is the first South African to receive an invitation to participate at Paris Fashion Week where he will showcase a couture collection as well as launch his Accesstar accessory range in July. As a forerunner for South African trendsetting, Rajah has achieved a major breakthrough for the local fashion industry. He will be using ostrich leather and ostrich feathers as part of his design and collection.

“I am very excited about the opportunity this provides for South African fashion design,” said Rajah. “It will provide a platform for me to collaborate with an electic mix of homegrown design talent, and will showcase the local fashion industry to the world.”

Gavin’s debut collection at Paris Fashion Week will take place on Thursday July 6, 2006 at 4pm in the Salon Imperial at the Hotel Westin, Rue de Castiglione, Paris.

In accordance with the Federation Française de la couture, strict criteria must be met by any designer participating at Paris Fashion Week. This fashion authority designates the title of haute couture to deserving designers by law. This entitlement belongs only to the extraordinary – those whose designs are clearly distinguishable for their superior quality and inventiveness.

Subsequent to a designer receiving an invitation to fashion week, support from a federation member must be granted to the designer. In addition, it is essential that the designer’s creations are innovative, of the highest quality, of a particular fit and exhibit fastidious attention to detail and finish.

As a proudly South African designer, Gavin’s entire Paris collection will be manufactured locally. This is a major feat for South African fashion as every inch of detail on his collection will be meticulously judged according to international standards. Not only does this expose South African design talent and workmanship but it preserves an authentic theme.

After having shown at Paris Fashion Week Rajah will receive international recognition. The opportunities and exposure this will create for local design talent are endless, placing South African fashion on the global map. Only two other designers from outside Europe have previously enjoyed this success, namely Ellie Saab and Carlos Miele. Invited as the only non-Parisian designers in Paris Fashion Week, the support and awareness awarded to their countries were phenomenal.

Rajah’s Autumn/Winter 2006/7 collection showcases sophistication and confidence, complemented by his signature feminine finesse alluding to cross-cultural rituals, mystery and superstition. This core philosophy is communicated through his use of charms, jewellery and amulets. The delicacy and charm of the Victorian-era as well as the mystery and intrigue of Gothicism is subtly interwoven with accents of ostrich and intricate beading and embroidery.

Rajah’s Accesstar range will comprise 70 pieces consisting of jewellery, belts and bags. Inspired by the 1950s and 1960s, the jewellery designs feature Swarovski crystals and semi-precious stones. Rajah’s signature use of colour, detail and innovative design will be personified in this range.

Rajah’s sponsors include Moet & Chandon, South African Ostrich Business Chamber and Cape Town Trade Routes Unlimited.

Source: Total Media

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