Awareness creation campaign for SA ostrich leather
The SA Ostrich Business Chamber (SAOBC) utilizes the opportunities
presented by the FIFA 2010 Soccer World Cup to raise awareness
levels of the unique South African ostrich leather products by
co-sponsoring advertisements of manufacturers of ostrich leather
goods in various airlinesí in-flight magazines as well as prestige
publications in hotels and other premium market segment venues.
"SA ostrich leather is of such a high quality and the exceptional
craftsmanship and design capacity in South Africa, leads to the fact
that more people should be aware of these unique products. Discerning
and value-conscious consumers will take pride in acquiring such
products", said Anton Kruger, the CEO of the SAOBC.
See the attached pictures for examples of the advertisements.