NOPSA Members

Awareness creation campaign for SA ostrich leather

The SA Ostrich Business Chamber (SAOBC) utilizes the opportunities presented by the FIFA 2010 Soccer World Cup to raise awareness levels of the unique South African ostrich leather products by co-sponsoring advertisements of manufacturers of ostrich leather goods in various airlinesí in-flight magazines as well as prestige publications in hotels and other premium market segment venues.

"SA ostrich leather is of such a high quality and the exceptional craftsmanship and design capacity in South Africa, leads to the fact that more people should be aware of these unique products. Discerning and value-conscious consumers will take pride in acquiring such products", said Anton Kruger, the CEO of the SAOBC.

See the attached pictures for examples of the advertisements.

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